Our story

Cruing was founded in 1964 by a young Serafino Colleluori. After several years of experience in a well-known Swiss engineering company, he established his first plant in Roseto degli Abruzzi – Italy, where he started marketing and regrinding tools.

Over the years, 4 subsidiaries in North America, The United Kingdom, Denmark and Germany and 2 new factories have been added and in 2014 the company celebrated 50 years of continuous growth and success.

Today the Cruing Group is a leading manufacturer of diamond cutting tools for Wood, Composites, Metals, Plastics and Resins machining, with R&D, manufacturing and sales facilities in Europe and North America.

Cruing has always collaborated with international Insitutes and Universities in order to develop innovative solutions for continuous improvement of the industry. Thanks to the patented, award-winning Aerotech System, Cruing is today the Industrial Standard for “Dust Free Nesting & Routing” of wood and for “Air Cooled Dry Cutting” of composites.

The Cruing Group has become a technological benchmark for OEMs and manufacturers in the Furniture, Automotive, Aerospace and Yachting industries.

Tool management

Tool Management is a software which offers customers a vast amount of information. It allows them to monitor the status of their tool stock, organize replacements as well as optimize their budgets. Informations are available 24 hours a day and can be filtered according to their needs.

The Tool Management software informs the customer of the number of tools which have been purchased by Cruing, displaying both their codes and serial numbers. In this way it is possible to check which tools have received their regrinding service, the number of regrinds performed as well as those still to be performed.

It also provides information about the substitution of plates. This database supports production, tool and purchase managers in the preparation of their monthly and annual reports.

Data Matrix codes are part of the traceability process of Cruing tools and they can be read simply downloading the app on the smartphone.

The Cruing codes IDS (for standard tools) or IDC (for customized tools) are engraved by laser onto tools and printed on the packaging label for easy scanning through the use of smartphones or tablets: the tool can therefore be immediately identified at any given time.

Besides product traceability, the IDS-IDC codes provide a direct online link to the cutting parameters as well as the reference measurements required during the set up phase.

Price maker

Personalized products are increasingly important in today’s market. In fact, customers require products which adapt best to the characteristics of their own production system. This consequently leads to an expansion in their range of products, and to more complex management of the design, production and marketing phases within the company.

The Price Maker software can also simulate the functioning of an expert system, giving information about whether the tool is feasible or not, and evaluating the savings which can be attained when producing in large lots.

Cruing network

Alongside personalized products, globalization is the keyword in tomorrow’s economic market. Cruing has “thought beyond” in order to provide a concrete answer to fulfill this requirement too.

It was inspired by the desire to create a network of national and international affiliates working beyond the common forms of distribution, allowing Cruing to be closer to its Customer needs. For this reason the network is based on an association of producers and sellers who can provide both commercial and technical support, thus transferring the services offered by Cruing to the vicinity of the user.

The new structure combines both sales/marketing and after-sales services. The Cruing Network affiliates, in fact, are able to take care of regrinding as well as setting up a logistics center, with clear advantages for Customer service.

Business Principles

Cruing has in its “genetics” the pursuit of perfection for its creations. It is for this reason that the company has always made innovative and reliable tools with customer satisfaction in mind. Cruing, in character, is ever driven to think beyond the last milestone achieved and the latest product produced.

The company continues, therefore, to invest in research, development, cutting-edge technology, professional staff and, above all, in the search for materials, including those offering an alternative to the use of industrial diamond.

Environment and society

At Cruing the production plants are powered by solar energy. The company has installed photovoltaic systems since 2011 with the aim of achieving zero CO2 emissions in the near future. Functional innovation and reliability are two qualities found in each Cruing product, two complementary areas of research which aims to combine design aspects with concern for the environment and a genuine ecological commitment.
In 1998 Cruing started the process of creating an integrated quality-environment system which was subsequently developed in two phases. The first stage resulted in the certification of the quality system in accordance with ISO 9001 standards while the second, which mainly focused on integration with environmental issues, led to ISO 14001 certification in 2000.
Cruing uses recyclable packaging only, in accordance with the Italian Legislative Decree 152/ 06 and pursuant to 94/62/EC. The structural parts are made of wood, plastic and corrugated cardboard, ensuring maximum protection during transport while addressing the significant issues related to disposal.